Hoi An Isn’t Overrated — You’re Just Doing It Wrong

Hoi An remains Vietnam's most popular tourist town for good reason, but many visitors experience it the wrong way. This guide follows a local resident's casual day in Hoi An, highlighting underrated spots beyond the lantern-lit ancient quarter. An Bang Beach offers a relaxed alternative to Da Nang's crowded shores, with fewer people and a more laid-back vibe. Roving Chill House provides rice-field views that rival northern Vietnam's terraces, though the scenery is seasonal and best enjoyed when the rice is bright green. Cao Lau 76 serves the signature Hoi An dish cao lau, a unique noodle bowl with thick chewy noodles, char siu pork, crispy pork skin, and fresh herbs that cannot be found in Da Nang. Madam Khanh's banh mi is considered the best in Vietnam, often selling out early. A $60-per-night Airbnb near the beach offers comfort and convenience. The key takeaway is to explore beyond the old town, embrace local food, and accept imperfect moments for a more authentic experience.